If you are considering a white engagement ring - or any ring or jewellery in general - Platinum is clearly the better choice. Here are the reasons why Novita Diamonds believes Platinum is superior to white gold.
WHICH IS MORE EXPENSIVE, PLATINUM OR WHITE GOLD?
Unlike most diamond retailers, Novita offers platinum rings at a very competitive price - only 10% more expensive than white gold. But you might be asking why Platinum is more expensive than white gold? The answer is threefold. First is the relative purity of platinum rings compared to white gold rings. The platinum metal that makes up platinum rings is 95% pure.
By contrast, 18ct gold rings are only made from 75% pure yellow gold. Secondly, the melting temperatures of Platinum exceed 1,700° C, compared to just 1,100° C for white gold. Lastly, working with Platinum is harder and more labour-intensive due to excessively high operating temperatures.
Why do other jewellers usually charge double for Platinum?
In comparison to us, most average jewellers charge almost double the price of white gold rings for platinum rather than the approximately 10% we charge. This is down to the combination of two factors. The primary reason for the massive jump in price is that average jewellers are unable to work with Platinum and, therefore, have to outsource the production to an integrated company like us. The other but more insidious reason is that jewellers want to make up for the future loss of
easy revenue since you will no longer be forced to service your white gold ring every 6 months for the rest of your life. Contrary to other jewellery stores, we manufacture every ring in-house, making them much more affordable for our customers.
PLATINUM VS WHITE GOLD - WHICH ONE IS STRONGER?
Despite the strength and durability of both platinum and white gold, white gold is more likely to suffer scratches on the very thin layer of rhodium plating as a result of daily wear. By now, you should be able to spot exaggerated claims that white gold is stronger than other metals, but as we have discussed, this is not true.
How To Select Your Perfect Novita Diamonds Platinum Lab Diamond Ring?
In keeping with our commitment to enriching our customers, we at Novita Diamonds encourage you to always choose Platinum over white gold. There is no compelling reason for anyone to choose a ring of white gold when a platinum ring is whiter and more durable of the two. If you are hesitant about the price difference, you can rest assured that we will always provide unmatched value by never overcharging you. Keeping our prices at wholesale rates, unmatched within the industry, allows you or your special someone to be the proud owner of a diamond ring that will always stay untarnished. We
hope this short but informative article has provided you with an understanding of the real differences between white gold and platinum, so you can make the right choice when selecting the metal for your engagement ring. Check our large collection of over 260 lab grown diamonds in NZ
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